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In a large-scale experiment conducted through a major North American online dating website, a team of management scholars from Canada, the U. and Taiwan examined the impact of a premium feature: anonymous browsing.
Out of 100,000 randomly selected new users, 50,000 were given free access to the feature for a month, enabling them to view profiles of other users without leaving telltale digital traces.
Archival documents were generally created for immediate practical or administrative purposes, not for the benefit of future researchers, and additional contextual research may be necessary to make sense of them.
Much less ambiguity exists in the online environment if the focal user views another user’s profile and leaves a visible train in his ‘Recent Visitors’ list.”Men often take the cue.Although most archive repositories welcome researchers, and have professional staff tasked with assisting them, the sheer quantity of records means that finding aids may be of only limited usefulness: the researcher will need to hunt through large quantities of documents in search of material relevant to his or her particular enquiry.Some records may be closed to public access for reasons of confidentiality; and others may be written in archaic handwriting, in ancient or foreign languages, or in technical terminology.This was especially true for female users: those with anonymous browsing wound up with an average of 14% fewer matches. Women don’t like to send personal messages to initiate contact, explains Jui Ramaprasad, an assistant professor of information systems at Mc Gill University’s Desautels Faculty of Management.In other words, she says, “We still see that women don’t make the first move.” Instead, they tend to send what the researchers call a “weak signal.”“Weak signaling is the ability to visit, or ‘check out,’ a potential mate’s profile so the potential mate knows the focal user visited,” according to the study.
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